Alibaba to launch Netflix-like video streaming use in dual months | Reuters

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SHANGHAI Alibaba Group Holding Ltd will launch an online video streaming use in China in about dual months, anticipating to obey a U.S.’s Netflix Inc and HBO, a firm’s conduct of digital party pronounced on Sunday.

The use will be called ‘TBO’, or Tmall Box Office, with calm bought from China and other countries, as good as in-house productions, Alibaba’s Patrick Liu told reporters in Shanghai.

TBO will launch into a rival online video marketplace in China, where companies are spending billions of dollars to buy media calm to attract adequate viewers to turn dominant.

Alibaba’s new use will go adult opposite a likes of Tencent Holdings Ltd, Baidu Inc’s iQiyi, Inc and Leshi Internet Information Technology Corp Beijing (LeTV).

“Our mission, a idea of all of Alibaba, is to redefine home entertainment,” pronounced Liu. “Our idea is to turn like HBO in a United States, to turn like Netflix in a United States.”

It was not immediately transparent how a use would fit with Youku Tudou Inc, one of China’s biggest video streaming platforms in that Alibaba bought a 16.5 percent interest final year.

However, distinct a infancy of domestic rivals, about 90 percent of TBO’s calm will be paid for, possibly by monthly subscription or on a show-by-show basis, Liu said. The remaining 10 percent would be free.

Netflix itself is also deliberation an entrance into China, a notoriously formidable charge for unfamiliar Internet companies.

(Reporting by John Ruwitch; Writing by Paul Carsten and Susan Thomas)

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