Mumbai: BCCI on Tuesday announced FreeCharge, India’s heading digital payments platform, as a on-ground central partner of VIVO Indian Premier League for a duration of dual years.
Speaking about a partnership, IPL authority Rajeev Shukla said, “We are gay to have FreeCharge on board. The new organisation reaffirms a flourishing value of VIVO Indian Premier League. We demeanour brazen to a successful partnership with FreeCharge over a subsequent integrate of years and wish that it blossoms into a jointly profitable organisation for both a parties.
BCCI Secretary Anurag Thakur said, “On interest of a BCCI, we acquire FreeCharge to a ever flourishing VIVO Indian Premier League’s family. we also wish to honour a group for building a bottom of this organisation and ensuring that a backend routine to make this partnership a existence was smooth.”
COO FreeCharge Govind Rajan said, “We are gay to partner with India’s favourite sports eventuality VIVO IPL for subsequent dual years as central on belligerent partner. FreeCharge is an iconic code among girl and so is VIVO IPL, creation this an ideal partnership of dual enterprising brands. FreeCharge skeleton to launch a 360omarketing debate opposite several platforms.
“As a Official Partner, FreeCharge’s branding will be prominently manifest on all vital indoor and outside platforms of VIVO IPL. The appetite and passion that cricket brings onward in the fans resonates with FreeCharge’s core values and will capacitate FreeCharge to boost the code remember among people of opposite age groups in 1000s of towns and cities opposite India.”