Coca Cola drops Salman Khan as code envoy for Thums Up

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New Delhi: Beverages vital Coca Cola India has forsaken Bollywood luminary Salman Khan as code envoy for a soothing splash ‘Thums Up’ after 4 years of organisation and a association is in talks with immature star Ranveer Singh to reinstate him.

Salman Khan. IBNLiveSalman Khan. IBNLive

Salman Khan. IBNLive

The agreement with Khan had lapsed final month and a association has selected not to replenish it, according to attention sources.

When contacted, Coca Cola India declined to comment.

The company’s preference to not to replenish a agreement with a 50-year-old actor is some-more to do with a picture of Coca Cola, that is seen as a immature brand, a source said.

“That explains because Coca Cola is articulate to a most younger star like Ranveer Singh,” a source added. Khan has been among a tip luminary endorsers reportedly charging Rs 5 crore per year per brand.

Recently, he had courted discuss when he upheld Pakistani artists observant “they were not terrorists” in a arise of a discuss on either they should be authorised to work in Indian cinema after a Uri attack.

Coca Cola India had roped in Khan as a code envoy for a second time to validate a Thums Up code in Oct 2012 replacing another Bollywood star Akshay Kumar. He had progressing permitted a code in early 2000s.

At that time, Coca-Cola India had also sealed an agreement with Being Human — The Salman Khan Foundation — to jointly promote, detect and govern free and amicable activities.