Danish Design House Georg Jensen Replaces Models With Role Models

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Danish pattern residence Georg Jensen is already famous worldwide for their artistic arrogance when it comes to their argent silverware and flatware, excellent jewelry, watches, accessories and their home collection, and now they’ve motionless to take a fresh, new step brazen when it comes to their advertising. Instead of regulating normal models to foster their products, they have motionless to use purpose models, with a elementary summary that “You can never be too most you”.

The 112 year-old company is a celebrity in a universe when it comes to employing women in comparison government positions. After all 50% of a group is female, including CEO Eva-Lotta Sjöstedt who herself became a initial womanlike CEO of a association when she took over a position progressing this year. Sjöstedt pronounced in a expelled matter that “we’ve always speedy women to be themselves and make their possess success – a debate is a prolongation of that really truth and a women featured are a essence of that.” 

The debate facilities 5 successful and inspirational women, including award-winning film executive Susanne Bier from Denmark, welterweight fighting champion Cecilia Brækhus of Norway, Australian comedian Sarah Kendall, Iranian veteran motocross supplement Behnaz Shafiei and American cook Dominique Crenn. All 5 of a women have succeeded in fields typically dominated by men.

”Georg Jensen is for women all over a universe who welcome their voices and emanate their possess trail – and don’t let anyone else conclude them. We wanted this debate to comparison ideals about beauty, putting concentration on celebrity first. The women featured are absolute purpose models, and we’re really unapproachable to be featuring them in a campaign”, says Eva-Lotta Sjöstedt. ”In this debate we applaud 5 demanding, strong, provocative, shrill and desirous women, who don’t concede about who they are.”

This new campaign will positively assistance set a bar high when it comes to moving women in all walks of life. The video shows a purpose models doing what they do best, from cooking, to scheming themselves for a stand-up show, to creation a movie. In a universe dominated by image, Georg Jensen helps break stereotypes and proves that we can be whomever wish to be in this life, even when multitude creatively hesitates during a thought.

You can follow a debate online by amicable media regulating a hashtag #IamNeverTooMuch, or during georgejensen.com .

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