Bangalore: World No. 1 shuttler Saina Nehwal has been roped in as a code envoy of Edelweiss Financial Services in a multi-crore understanding instituted by IOS Sports Entertainment.
This is a initial such code organisation for Edelweiss and as partial of a multi-year deal, Saina will underline in communication that will be partial of a 360 grade multimedia inhabitant campaign.
Additionally, as Sponsor, a Edelweiss code trademark will seem on Saina’s jersey opposite domestic and general tournaments that she will be participating in over a duration of a association.
“Edelweiss is a devoted crony as we go behind a prolonged time given a Olympic Gold Quest (OGQ) days where Edelweiss was one of a initial companies to foster women empowerment and sports around OGQ,” Saina said.
“Edelweiss and we share identical values. For me, it’s about building a winning tender and for Edelweiss, it’s to rise prolonged tenure suggestive solutions for clients.
“Actually, now we can entirely combine on my diversion since with Edelweiss as a devoted confidant who understands my needs, we know my financial goals will be taken caring of. The code partnership with Edelweiss is indeed a happy match.”
Addressing a press conference, Rashesh Shah, Chairman CEO, Edelweiss Group said, “Edelweiss currently is expanding a participation vessel India with a Insurance, housing financial and credit businesses. Saina is an inspirational icon, that is one of a constrained reasons to associate with her.
“We have all seen her joining to a game, her invariable focus, perfect tough work and mental fortify as she keeps on removing improved and better. It is indeed a pleasure to unite a champion, Saina Nehwal and have her as Edelweiss’s code ambassador.”
Edelweiss Group, with a Rs. 27,000 crore item bottom is among a tip 200 companies in India in terms of profitability.
Neerav Tomar, MD CEO IOS Sports Entertainment said: “In a multi-crore understanding we have sealed Saina’s categorical unite branding on front of her Jersey today. We are really happy to have Edelweiss on board. We demeanour brazen to a new attribute with Edelweiss. We are looking during other brands also for signing publicity deals with Saina Nehwal.”