Facebook has scored a disdainful rights to live tide this year’s Golden Globes’ red runner pre-show – a understanding that final year went to Twitter. On Tuesday, the Hollywood Foreign Press Association (HFPA) and dick clark productions announced a two-hour eventuality would be exclusively permitted on a Golden Globes Facebook page from 6 to 8 p.m. ET (3 to 5 p.m. PT) on Sunday, Jan 7, 2018.
This is not a categorical awards show, mind you, yet rather a central red runner where celebrities are photographed and asked softball questions about their wardrobes, plus-ones, and who they’re anticipating will win. When Twitter live streamed a event, a association collaborated with the Hollywood Foreign Press to source questions from fans’ tweets.
This time around, a HFPA will precedence Facebook’s technologies and platforms to raise a knowledge for viewers, including sourcing fans’ questions from Facebook.
The Golden Globes Facebook Page will also post disdainful live footage, including 360-degree videos prisoner during a eventuality along with other backstage content. In addition, a @goldenglobes Instagram comment will offer identical disdainful footage common in real-time, and a categorical @Instagram Story will be hosted by one of a red runner hosts, Laura Marano.
The other eventuality hosts include AJ Gibson, Jeannie Mai, and Scott Mantz.
The ability to post to both Facebook and Instagram expected honeyed a understanding for a HFPA. For example, a categorical Instagram comment currently has 230 million supporters – or 230 million intensity viewers for a red runner Instagram story. Twitter, meanwhile, has 330 million monthly actives in total. The Golden Globe Awards Facebook Page is followed by 2.3 million users, yet it might acquire some-more viewers for a red runner event, as anyone can revisit a page to watch – not only those who categorically “liked” it.
Plus, as Variety notes, a Golden Globes’ other media partners will post to Facebook and use Instagram Live for pity photos and videos from a event, as well, providing even some-more exposure.
“Facebook has had a prolonged collaborative attribute with a party community, and we’re anxious to be means to extend that by a work with a Golden Globes,” Sibyl Goldman, conduct of Facebook’s Entertainment Partnerships in a statement. “We always aim to emanate singular practice that move communities together, and partaking in a kickoff of endowment deteriorate in and with a Hollywood Foreign Press Association, is a proof of a joining to move fans together by party they enjoy.”
The awards uncover itself will be reduction permitted for streaming. The uncover is live on NBC on Jan 7th, and permitted by nbc.com/live in name markets, if we can substantiate with your compensate TV credentials. Some paid streaming TV services, like Sling TV, Hulu Live TV, YouTube TV and others offer NBC in name markets as well.