Facebook’s goal changed, though the motives didn’t

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In January, Facebook announced that it would be changing a feed algorithm to foster users’ contentment over time spent browsing content. That’s a comparatively new proceed for a association whose ethos once centered around “move fast, mangle things.”

It wasn’t all that prolonged ago (approximately a year and a half before a algorithm change) that Facebook VP Andrew “Boz” Bosworth, published an inner memo called “The Ugly,” that was circulated via a company. In it, Boz done it transparent to employees that joining people (i.e. growth) is a categorical concentration during Facebook, during all costs.

Buzzfeed initial published a memo, that said:

Maybe it costs a life by exposing someone to bullies. Maybe someone dies in a militant conflict concurrent on a tools.

And still we bond people.

The nauseous law is that we trust in joining people so deeply that anything that allows us to bond some-more people some-more mostly is *de facto* good. It is maybe a usually area where a metrics do tell a loyal story as distant as we are concerned.

He goes on:

That isn’t something we are doing for ourselves. Or for a batch cost (ha!). It is literally usually what we do. We bond people. Period.

That’s since all a work we do in expansion is justified. All a controversial strike importing practices. All a pointed denunciation that helps people stay searchable by friends. All of a work we do to pierce some-more communication in. The work we will expected have to do in China some day. All of it.

Facebook launched in 2004 and ushered in a honeymoon duration for users. We reveled in uploading photos from a digital cameras and pity them with friends. We cared about any and each notification. We common a status. We played FarmVille. We diligently curated a Likes.

But a honeymoon is over. Facebook grew to 1 billion active users in 2012. The amicable network now has over 2 billion active users. A flourishing series of people get their news from amicable media. The distance and range of Facebook is simply overwhelming.

And we’ve been good aware, as users and outsiders looking in on a network, that usually like any other tool, Facebook can be used for evil.

But there was still some doubt either or not Facebook care accepted that principle, and if they did, either or not they indeed cared.

For a prolonged time, maybe too long, Facebook adhered to a “Move fast, mangle things” mentality. And things have positively been broken, from feign news circulated during a 2016 Presidential choosing to a crude use of user information by third-party developers and Cambridge Analytica . And that’s expected a tip of a iceberg.

The memo was created prolonged before a shit strike a fan for Facebook. It was published following a promote of Antonio Perkins’ murder on Facebook. This was behind when Facebook was still insisting that it isn’t a media company, that it is simply a set of pipes by that people can boat off their content.

What is so intolerable about a memo is that it confirms some of a deepest fears. A amicable network, with a race larger than any singular country, is usually focused on expansion over a contentment of a multitude it’s built. That a ends, to be a product everybody uses, competence clear a means.

Facebook has attempted to pierce divided from this persona, however gently. In late 2016, Zuckerberg finally budged on a thought that Facebook is a media company, clarifying that it’s not a normal media company. Last year, a association launched a Journalism Project in response to a frightful expansion of feign news on a platform. Zuckerberg even posted full-page imitation ads seeking calm and redemption in a arise of this many new Cambridge Analytica scandal.

While that all seems like some-more of a open family response than actionable change, it’s improved than a stoic, resistant overpower of before.

After Buzzfeed published a memo, Boz and Zuckerberg both responded.

Boz pronounced it was all about spurring inner discuss to assistance figure destiny tools.

Zuck had this to say:

Boz is a gifted personality who says many provocative things. This was one that many people during Facebook including myself disagreed with strongly. We’ve never believed a ends clear a means.

We commend that joining people isn’t adequate by itself. We also need to work to pierce people closer together. We altered a whole goal and association concentration to simulate this final year.

If Boz wrote this memo to hint debate, it’s tough to discern either that discuss led to genuine change.

The memo has given been deleted, though we can review a full content below:

The Ugly

We speak about a good and a bad of a work often. we wish to speak about a ugly.

We bond people.

That can be good if they make it positive. Maybe someone finds love. Maybe it even saves a life of someone on a margin of suicide.

So we bond some-more people

That can be bad if they make it negative. Maybe it costs a life by exposing someone to bullies. Maybe someone dies in a militant conflict concurrent on a tools.

And still we bond people.

The nauseous law is that we trust in joining people so deeply that anything that allows us to bond some-more people some-more mostly is *de facto* good. It is maybe a usually area where a metrics do tell a loyal story as distant as we are concerned.

That isn’t something we are doing for ourselves. Or for a batch cost (ha!). It is literally usually what we do. We bond people. Period.

That’s since all a work we do in expansion is justified. All a controversial strike importing practices. All a pointed denunciation that helps people stay searchable by friends. All of a work we do to pierce some-more communication in. The work we will expected have to do in China some day. All of it.

The healthy state of a universe is not connected. It is not unified. It is fragmented by borders, languages, and increasingly by opposite products. The best products don’t win. The ones everybody use win.

I know a lot of people don’t wish to hear this. Most of us have a oppulance of operative in a comfortable heat of building products consumers love. But make no mistake, expansion strategy are how we got here. If we assimilated a association since it is doing good work, that’s since we get to do that good work. We do have good products though we still wouldn’t be half a distance but pulling a pouch on growth. Nothing creates Facebook as profitable as carrying your friends on it, and no product decisions have gotten as many friends on as a ones done in growth. Not print tagging. Not news feed. Not messenger. Nothing.

In roughly all of a work, we have to answer tough questions about what we believe. We have to clear a metrics and make certain they aren’t losing out on a bigger picture. But joining people. That’s a imperative. Because that’s what we do. We bond people.