Facebook currently rigourously announced a new underline that allows users to sequence food from internal restaurants regulating a app. Instead of competing directly with other food grouping services, Facebook is partnering with several attention players on this effort, including EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler and Slice. It’s also operative with grill bondage directly, like Jack in a Box, Five Guys, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Jimmy John’s and Panera.
Users can find a new choice “Order Food” in a Explore menu in a Facebook app, where we can afterwards crop area restaurants and click “Start Order” when we know what we want.
Orders can be placed for possibly take-out or delivery, and if we already have a Delivery.com account, we can use your existent login. If not, you’ll be means to pointer adult for a Delivery.com criticism directly in a Facebook app, a association says.
In addition, you’ll be means to review reviews from friends about a grill in question, to assistance we make your decision.
Facebook has been building a deeper attribute with food grouping businesses for some time. Last fall, it announced a understanding with online grouping services Delivery.com and Slice, that authorised Facebook users to place orders from upheld restaurants by their possess Facebook Pages.
Earlier this year, TechCrunch reported this “Order Food” underline was in contrast as a new choice from within a Explore menu in a app. Facebook, during a time, reliable it was an enlargement of a prior “Order Food” functionality around a Facebook Pages. The thought was to see if adding an entrance indicate by Facebook’s categorical navigation could boost a use for a food grouping feature.
The company, however, did not criticism on how prolonged a choice had been live, or what commission of Facebook users had it available.
Today, Facebook confirms that a Order Food choice has been in contrast given final year, and, after adding some-more partners and responding to user feedback, it’s rolling out opposite a U.S. to all users on iOS, Android and desktop.
The pierce to deliver food grouping is one that allows Facebook to keep users inside a app for longer periods, instead of saying users exit to other apps for common tasks, like grouping a pizza.
The association has been rolling out several other facilities with that same goal, including things like continue info, present games, a jobs board, fundraisers, film listings, engagement appointments and removing quotes and more.
However, “Order Food” is not a approach income motorist for Facebook. The association reliable that it doesn’t assign any fees, or share in any apportionment of a increase from a orders placed around a amicable network.