How Facebook News Feed Works

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This is a ultimate beam to how Facebook chooses what to uncover in your News Feed, and how we can get your calm seen by some-more people.

Understanding how a News Feed works is tough given a algorithm is always changing. So TechCrunch launched this investigate plan for today’s 10th anniversary of News Feed, interviewing Facebook’s group members, compiling a company’s announcements, and reviewing a decade of a coverage. The outcome is this useful explainer, that we’ll keep updated as new changes hurl out so it’s always accurate.

The Goal Of News Feed

Facebook’s design is to name a many applicable and enchanting stories to uncover in a News Feed. It wants to name a best calm out of several thousand intensity stories that could seem in your News Feed any day, and put those in a initial few dozen slots that you’ll indeed crop through.

These stories get ranked and shown in sequence of importance, from large things like your kin removing married or a news essay that 10 of your friends have shared, to a normal links common by brands to their websites, to tedious stories like a apart familiarity RSVPing for an event.

Facebook prioritizes stories you’ll Like, criticism on, share, click, and spend time reading, that we’ll impute to as “engagement”. Facebook also runs both online surveys and offline concentration groups to get some-more feedback about what stories people consider should appear.

The some-more enchanting a content, a some-more you’ll come behind to Facebook, and a improved it can accomplish a goal of joining people while also earning income from ads shown in News Feed.


The Natural Decline Of Reach

Over time as some-more people and Pages join Facebook and any shares some-more content, there’s some-more foe for a singular accessible space in a News Feed. While people have increasing a volume of time they spend on a News Feed over a past 10 years, viewership hasn’t grown as quick as a volume of stories shared.

This causes a healthy decrease in a strech of what’s posted to a News Feed, in terms of a commission of people who see a story out of everybody authorised to see it. This is since Facebook Pages see a commission of their supporters who see their calm timorous over time. It’s an unavoidable outcome of people pity some-more frequently, rather than some swindling of Facebook’s to force businesses to buy ads.

The best approach for we to negate this decrease of strech for your possess calm is to learn what Facebook’s algorithm prefers.

The Main Factors Influencing What You See

So how does Facebook’s algorithm name what appears in what order? It assigns any story a personalized relevancy measure that’s opposite for any chairman that sees it, and puts a many applicable stories first. The algorithm takes into criticism thousands of opposite signals. But here are a 4 categorical factors that confirm a story’s personalized relevancy score, and therefore a prominence to that user.


Who Posted It – The some-more you’ve interacted with a post’s author in a past, a some-more meddlesome Facebook thinks you’ll be in their destiny posts. This communication could be rendezvous such as Liking or commenting, yet also clicking or negligence down to review their posts, visiting their Page or profile, tagging them or being tagged together in posts or photos, and many other actions on Facebook. This is since we don’t see post from aged friends or Pages we haven’t interacted with in years.

How Other People Engaged With The Post – The some-more that other people have intent with a sold post, a some-more expected that Facebook will uncover it to we too. Sometimes people and Pages post tedious things few correlate with, so it lets them penetrate into obscurity. But if a high commission of people who do see a post during initial do engage, Facebook knows it’s engaging and keeps arrangement it to some-more people.

What Type Of Post Is it – The some-more that we typically rivet with a certain kind of post (status, link, photo, video, event, pursuit change, calm from another app), a some-more Facebook will uncover we posts of that type. Different people suffer opposite kinds of posts. we competence adore reading news articles, we competence adore examination videos. Facebook matches people to post forms so if we never watch videos, we won’t see as many.

When It Was Posted – The some-more recently a story was posted, a some-more expected we are to see it. However, Facebook also detects when we final checked a NewsFeed, and will arrange older, good posts aloft if we haven’t logged in given they were posted and haven’t seen them. Check any few mins or hours, and Facebook will prioritize unequivocally new posts. Go offline for a week and Facebook competence aspect a large story like your best crony carrying a baby even if it was posted 5 days ago.


Combined, these factors have a complicated change on how high adult in a News Feed a post appears. Over time as we correlate with a News Feed, Facebook learns what we caring about and evolves that bargain if your function changes.

There are also several other poignant factors that establish what we see in a News Feed, yet not as heavily as those above

How Many Others Have Posted a Same Thing – Facebook creates highly-ranked aggregations of posts when lots of friends or Pages post a same thing. If a dozen friends have all posted a same news essay or video, Facebook assumes it’s a large understanding and displays a “Josh Constine and 11 other friends shared…” story aloft adult in a News Feed.

New Facebook Products – When Facebook releases a new product such as Live video or Slideshows, a association needs to exam how most people wish to correlate with it. It might primarily uncover too many or too few News Feed stories about a product until it receives adequate feedback to learn a suitable spin of visibility.


How Ads Get Inserted

Facebook also injects ads into a News Feed. These don’t reinstate any naturally manifest post yet instead usually get injected in between them, pulling down a ones that come after.

Facebook uses a identical yet apart ranking algorithm to establish either you’re expected to be meddlesome in a Page or business’ ads. Facebook boundary a series of ads we see, and therefore wants to maximize a odds that a ones it shows we will get we to click, given clicks earns it some-more money.

The some-more Facebook knows about you, a some-more applicable a ads will be. If we fill out your form and Like a Pages of things we caring about, Facebook’s ads will spin some-more personalized and relevant, informing we about products, apps, events, and some-more that you’re truly meddlesome in.

Controlling Your News Feed

Facebook gives we both substantial and pithy ways to learn a News Feed what we wish to see.

Implicit signals come from your normal function on Facebook. If we keep Liking stories from a certain crony or about a sold topic, you’ll see some-more of them. If we always slick past someone’s posts or never click on a stories common by a Page, you’ll see reduction of them. That’s since it’s critical to indeed Like things we like, and not pity-Like things we don’t unequivocally caring about usually to be good to someone.


Facebook also provides pithy collection for directly revelation News Feed what we do and don’t wish to see. Every story has a small drop-down arrow in a tip right dilemma that lets you:

  • Hide a post so we stop saying it and see fewer stories identical to it
  • Unfollow a author so we don’t see any some-more of their posts
  • Save a story for later, that tells Facebook to uncover we some-more posts identical to it
  • Turn on notifications, so you’re alerted of destiny posts by that author

There’s also a See First choice accessible in a News Feed settings. This lets we collect people or Pages whose posts we always wish to see during a tip of your News Feed, that can be useful for staying sensitive about a desired one, best friend, favorite brand, or your possess business.

An Updated List Of News Feed Algorithm Changes

Facebook is constantly tweaking a News Feed. It adapts to forestall people from gaming or tricking a system, welcome new media types, and scold flaws that lead people to see things they don’t caring about. Facebook publishes News Feed FYI blog posts to be pure about a changes.


This essay will adjust too. As Facebook publishes some-more FYIs, we’ll supplement them to this list with a brief outline of what any means. That approach we can keep referencing this essay and share it with friends or colleagues that don’t know how News Feed works. Here are all a News Feed change announcements so far:

High Quality Posts From Pages – Timely, relevant, from a source we trust, we would share it or suggest it, honestly engaging and not perplexing to diversion a News Feed, not low peculiarity or a meme, wouldn’t complain, doesn’t get hidden, finish Page profile, fan bottom overlaps with other high peculiarity Pages.

More Relevant Ads – Fewer ads that other people hide, Fewer ads identical to ones people have already hidden

Higher Quality News – More links to high peculiarity articles, Fewer links to meme photos, associated articles to ones we clicked, highlighting stories with new comments

More Status Updates From Friends – More calm standing updates from friends, fewer calm standing updates from Pages, some-more couple share stories from Pages, fewer calm updates with embedded links from Pages

MoreStories About Topics You Like – Page posts that tab another Page might be shown to supporters of a tagged Page

Cleaning Up News Feed Spam – Fewer Page posts that categorically ask people to Like, comment, or Share. Fewer Page posts that have already been common by that Page, fewer spammy links that use fake denunciation or formatting to pretence people into clicking

Focusing On Explicitly Shared Stories – More categorically common stories from third-party apps and fewer practically or automatically common stories

Showing Better Videos – More videos people watch and watch for a prolonged time, some-more videos to people who watch videos and fewer videos to people who skip videos

Fighting Click Bait – Fewer links that don’t tell people most about what they’re clicking to, fewer links to web pages where people don’t spend most time and come right behind to Facebook, some-more links to web pages where people spend a lot of time, some-more links to web pages people speak about after visiting and fewer links to web pages people don’t speak about after visiting, some-more stories with links common with a couple format and fewer stories with links in a outline or heading of a print or video.

Incorporating Feedback About Ads – Using surveys about since people censor ads, fewer identical ads to ads someone hid given it wasn’t applicable to them, fewer ads shown to anyone that people censor given they were offensive, some-more heavily weighting a hides by people who intermittently censor ads

More Timely Stories – More stories that anxiety stream Trending Topics, some-more stories shown shortly after they’re posted if people Like them shortly after they’re posted yet Like them reduction later

More Control Over What You See – When we censor someone’s story, we can name to see reduction from that chairman in a destiny though totally unfollowing them

Reducing Promotional Page Posts – Fewer posts that usually pull people to buy a product, implement an app, enter a sweepstakes, or that reuse a accurate same calm from ads.

Minimizing Hoaxes – Fewer posts that people dwindle as hoaxes or undo after posting given they are scams or deliberately fake news

Showing More Content From Friends More posts from friends instead of Pages, fewer stories about friends Liking or commenting on a post, some-more posts from a same sources for new users though most calm in their News Feed

More Stories You Spend Time Reading – More stories that other people spend significantly some-more time looking during in their News Feed than other stories.

The See First Feature – A new underline lets we name friends or Pages whose stories we wish to see initial during a tip of your News Feed

Accounting For Differences In How People Hide Stories – People who censor an intensely high series of stories in their feeds including ones they’ve Liked and commented on will have their hides taken reduction into criticism by a News Feed algorithm

Incorporating Actions Taken On Videos – More videos that people spin on a sound for, watch full screen, or watch in high definition.

Improving News Feed For Slow Connectivity – Fewer videos and some-more standing updates and links shown to people with delayed Internet connections, re-showing stories you’ve already installed if we have no Internet connection

Incorporating Reactions – More stories identical to ones we conflict (just as with Likes)

Surveys To Reduce Low Quality Viral Stories – Fewer viral stories that surveys contend people would rather not see

Offline News Feed – When someone has delayed connectivity, Facebook will re-rank formerly downloaded stories by aptitude and arrangement them instead of a loading symbol

Incorporating Qualitative Feedback – More stories that surveys and qualitative investigate uncover people would be expected to both rate rarely and rivet with

Matching Reactions And Stories – Over time, Facebook hopes to uncover people some-more stories identical to a ones they React to in a certain way, so people who mostly use a “Haha” Reaction see some-more humorous stories

Showing Live Videos When They’re Live – More Live videos shown while they’re now Live

Incorporating Time Spent Viewing Sites – More links to Instant Articles and mobile web pages installed inside of Facebook that people spend some-more time viewing, fewer posts in a quarrel from a same Page

Prioritizing Friends And Family Over Pages – More stories from humans we caring about, and fewer stories by businesses and news outlets

Punishing Clickbait Headlines That Mislead Or Withhold Information – Fewer news stories purposefully pretence people into clicking by omission or exaggerating core details

Promoting Personally Informative Stories 

We’ll supplement some-more News Feed FYIs as they’re published to keep this list adult to date.

News Feed Strategy

The best strategy for appearing prominently in a News Feed finish adult being utterly straight-forward: share things that are interesting, authentic, and ring with your audience. That typically means visually compelling media, humorous or romantic content, and critical news that’s fascinating to a far-reaching audience.

Avoid overly self-promotional spam, dry or long-winged content, and tedious looking media that usually appeals to a fragment of your audience.

So before we post, ask yourself, is this indeed engaging or interesting to other people? Or are we usually vainly bragging about your life or greedily selling your business?

Facebook’s News Feed algorithm is complex, yet a humans it serves are still flattering simple. We all usually wish to be stimulated. Do that, and Facebook will share what we have to say.