India has about 52 per cent of consumers who spend a slightest volume of time on a Internet even as 56 per cent of them contend it’s easier to find products and services online than by friends and family, a study by Swedish telecom gearmaker Ericsson said.
According to a investigate by Ericsson ConsumerLab, 52 per cent are in a un-networked group, one that carves out a least number of hours for a Internet. Only one in 5 of the un-networked organisation uses a Net, and they do so quite infrequently (less than weekly), a investigate forked out. Globally, a un networked organisation comprises 18 per cent of consumers.
The organisation includes some-more females than males with a high representation of 40-59-year olds. The series of inclination owned is a lowest, with an normal of usually a singular device, the study said.
However, 56 per cent of a un-networked organisation in India said it is a many easier pursuit to find products and services on the Internet than by friends and family. Globally, 82 per cent of consumers are relocating towards a networked lifestyle, with Netizens heading a way, a study said.
In India, commission of Netizens stood during 48 per cent. The data, Ericsson said, has been collected by 45,290 face-to-face and online interviews with users aged 15-69 years, representing 1.2 billion people conflicting 24 countries including Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Norway, Sweden, a UK and a US.
The investigate examines varying perceptions of a networked lifestyle among consumers during a conflicting finish of a spectrum: Netizens who possess on normal during slightest 3 connected devices, use a Internet for during slightest one hour a day and rest on around 7 digital services daily. In contrast, un-networked consumers possess on normal one device and use a Internet no some-more than once a week, if at all.
The investigate pronounced that formed on investigate in 24 countries, about 43 per cent trust that growth and a wider use of technology have helped in formulating high-quality products and services in their country.
“Forty-one per cent state that record has helped them reach out to some-more people in a universe and know global developments, creation geographical bounds irrelevant. Around 31 per cent discuss that their shopping habits have changed a lot over a past 5 years, with many purchases carried out online,” it added.