Car promotion has to be artistic and innovative these days. We design so many from cars – they have to be comfortable, safe, easy to expostulate and live with, environmentally friendly, nonetheless exciting, good looking and passionate. All a mandate and vital automotive companies make cars somehow identical to one another, so companies have to come adult with innovative ways to prominence these tiny differences that are left. And British automobile manufacturer MINI came adult with something unequivocally interesting.
As a new selling debate MINI is perplexing to try possibilities of 360 degrees videos and practical reality. Videos with 360 degrees choice have been used many times before, though association is observant that MINI will turn a initial automotive code ever to strap a outrageous intensity of virtual-reality record for top-quality storytelling. Furthermore, company’s devise is really desirous – MINI is going to use particular virtual-reality technology, formed on a new chronicle of Google Cardboard.
The core of a debate is dual shorts films that concede viewers to ramble openly in practical space. “Real Memories” and “Backwater” are now accessible in 20 countries around YouTube and a debate website www.mini.com/360. Technology behind cinema is flattering interesting. They were shot in Barcelona, Spain, regulating a really best camera rigs to emanate a practical existence effect.
They were regulating a tradition stereo supply with 9 RED Dragon cameras charity an implausible sum fortitude of 14k. Since cinema also underline scenes inside of cars, they sum smaller tradition rigs for that too, regulating 7 GoPro cameras. Company says that these brief films can be noticed directly online in a browser or on any smartphone with an commissioned YouTube app. However, really shortly they will be accessible for Samsung Gear VR and Oculus Rift virtual-reality viewers, that is substantially a many technologically engaging partial of this story.
Since these practical existence inclination are really costly and, therefore, rare, MINI is formulation to use a some-more widely accessible technology. In fact, association is going to discharge a sum of 140,000 MINI Virtual Reality Cardboard Viewers worldwide. And they are going to do so totally giveaway of charge. It is formed on a latest chronicle of Google Cardboard presented this summer. In short, it is a really elementary practical existence device. In fact, it is only a card box with your smartphone, described as a many elementary and affordable approach to knowledge practical reality.
MINI is still deliberate a British automotive brand, nonetheless now it is owned by BMW. Back in a primary it used to be famous as a small, nonetheless innovative and sporty car, that was really renouned and affordable. However, now new models are some-more of a conform and character statement, nonetheless still preserving sporting roots.
Now there are many other cars that are identical in picture with MINI, that means that association has to try and find a singular face. And this new selling debate is all about that. It is a new try during positioning MINI an innovative association that explores new directions in communications. Now we have to wait and see how this debate will be perceived by a open and either or not 360 grade videos and practical existence will shortly turn a common partial of selling campaigns in a automotive industry.