Reliance Broadcast revamps Big Magic with new code identity, programmes

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New Delhi: Reliance Broadcast Network Ltd, a Anil Dhirubhai Ambani Group company, has rebranded a comedy TV Channel Big Magic with a new demeanour and temperament along with uninformed contents.

The channel that targets a masculine assembly of age organisation of over 15 would supplement new comedy episodes in sitcom, on-fiction space, focused on building iconic characters that are standout, quirky and funny.

A Reliance Communications logo. ReutersA Reliance Communications logo. Reuters

A Reliance Communications logo. Reuters

“Our transparent design is to make viewers giggle out shrill and build iconic characters in a comedy space. With strange calm targeted during metros and non-metros, both prolonged and brief formats, BIG Magic is focused to yield zero though singular and irritable comedy by a calm to make people giggle out
loud,” pronounced RBNL CEO Tarun Katial.

The channel, launched final year, would be helped by a fresh, contemporary, quirky positioning in amplifying a altogether outlook, he added.

Apart from that, RBNL is lucent another channel Big Magic Ganga for Bihar and Jharkhand region.

“We are carrying around 60 per cent viewership there… Big Magic Ganga would mangle even by a finish of this year,” Katial said.

On being asked either RBNL has any skeleton to move other regional/vernacular channels he said:” We are evaluating it. We have not motionless on it compartment now”.

Moreover, RBNL’s heading radio FM hire Big FM is also formulation to supplement adult to 12 some-more stations in a existent network of 45.

“Big FM is doing good and had a EBITDA distinction of Rs 80 crore final year. We are formulation to supplement 10 to 12 new radio stations,” Katial said.

The association is watchful for a outcome of a FM radio auctions.