Studying how people in Sweden pronounce about cancer

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Lancaster researchers are assisting a group in Sweden examine how people speak about cancer in terms of written imagery.

The study, that is led by Linnaeus University in Sweden, was desirous by, and will be modelled on, a ESRC-funded plan ‘Metaphor in End of Life Care’ during Lancaster University.

The aim of a Swedish plan is to know how cancer is talked about in Sweden – both inside and outward a evident caring context – in sequence to surprise medical professionals about how best to promulgate with patients and their families.

Professor Elena Semino, of Lancaster University, said: “In health communication it is critical to review commentary from opposite languages and countries. we demeanour brazen to operative with a Swedish group in a subsequent few years.”

The plan during Lancaster University, that was led by Professor Elena Semino from 2012 to 2014, found that a ‘fight’ and ‘battle’ metaphors that are ordinarily used to report people’s practice of cancer – by a media, by charities lifting recognition of a disease, and by cancer sufferers themselves – are not useful for many patients, as they can lead to feelings of shame and disaster in people with a depot diagnosis.

On a other hand, some patients find these metaphors motivating and empowering. The plan group also found justification of cancer being talked about as a journey, a marathon, a fairground ride, an unwelcome lodger, and many other metaphors.

The categorical end of a plan was that there is no one-size-fits-all in articulate about cancer, and that patients should be speedy and enabled to use a metaphors that are many useful to them.

Source: Lancaster University