The Benefits of regulating Mobile Device Movement Data to Optimise Airport Operation and Improve Passenger Experience

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Which parking spaces, airfield entrances and services do passengers use? How many people uncover adult during airfield processes, when do they arrive and how prolonged do they wait in line? How do visit flyers emporium compared to tourists? These questions and some-more are being answered, formed on flow-measurement information from newcomer mobile device movements.

How do we safeguard that passengers suffer a initial category airfield experience, from a impulse they enter a automobile park to boarding a craft and during any theatre in between? How do we effectively maximize non-aviation revenue? How do we accurately compare staffing resources with newcomer direct but violating KPIs?

Handling newcomer upsurge uniformly and good is pivotal to a success of an airfield and a image. To know and urge particular areas of airfield operations, it is critical to know that any area influences another, and that a traveler’s tour is seen as a singular process, rather than as a fibre of removed events.

Air transport has grown extremely over a final integrate of decades, putting vigour on airfield infrastructure and processes. However, ability expansions can be costly, so accurate wait time and upsurge information is essential to yield a reward patron experience, improving ability formulation and maximizing revenue.

The simple mandate for happy travelers are easy parking and check-in, fast confidence processing, and comfort while watchful in airfield terminals. These factors can make or mangle a passenger’s airfield believe and strongly change how most income they spend in a sell areas.

Non-aviation activities have turn increasingly critical for airports, with several studies divulgence that half of airports´ income comes from a mixed of sell and parking. For example, a 2014 investigate showed that passengers are peaceful to spend adult to EUR 1,00 per notation in airfield benefaction after completing a confidence process; however, an additional 10 mins spent in a confidence reserve reduces passengers’ sell spend by on normal 30 percent. These commentary uncover a significance of measuring, optimizing and improving newcomer upsurge as an critical apparatus to beget some-more non-airline income for airports.

Measuring newcomer upsurge regulating mobile device transformation data

A new Expedia consult found that 94% of convenience travelers transport with a mobile device, definition that information collection from mobile inclination can accurately yield tough numbers of a poignant commission of travelers.

With sensors that magnitude a transformation of passengers´ mobile devices, airports can beget a cohesive newcomer believe picture, including accurately measuring and presaging wait times, while concurrently providing information about how passengers pierce and use a airport.

Airports can collect both live and chronological information about specific patterns, such as opening and exit usage, walking routes and time spent in several areas, such as security, retail, lounges, rest rooms, gates and more. The patterns can be averaged over a day, a week, a month, as good as a specific time of day, a specific holiday, etc. This enhances an bargain of how disruptions or changes impact customary behavior, and enables a airfield to supplement value to existent comforts and new investments to clear new business opportunities.

Collating a information

Any mixed of information can be extracted for measurement, both real-time and historically, to yield a preferred output, such as:

  • Queue times and occupancy and upsurge per area, per flight
  • Origin/Destination network diagrams
  • Auto-profiling newcomer duty from opening to gate, notation by minute
  • Multi-stage newcomer show-up profiles
  • Forecasting occupancy per shop/restaurant/other area, per flight
  • Bypasser/browser/engaged/buyer ratios
  • Forecasting selling time per flight
  • Forecasting occupancy and selling time per moody as a duty of check-in/security/gate proclamation time/gate allocation.

The statistical combinations can be as universal or accurate as airfield government wishes it to be for examination and optimization.



Documenting transformation patterns is essential to larger potency when formulation new construction initiatives and for optimizing a position of signage, processes, sell outlets, services, and ubiquitous layout, to urge a sell control brew and more.

Operation and apparatus planning

To approve with service-level agreements and weigh or plea pivotal opening indicators, it is critical to magnitude and envision reserve and flow. This provides airports with apparatus efficacy prominence for larger estimate efficiency.

As a resolution measures newcomer upsurge in real-time, it can yield early warning when predefined thresholds are exceeded. This enables airports to proactively trigger countermeasures before a conditions escalates, for instance by opening additional estimate lines.

By adding third-party information sources, such as moody information and newcomer data, airports can foresee newcomer volume and show-up profiles generated per weekday, carrier, moody type, etc. This allows airports to copy a consequences of changing prolongation capacity, to automatically and accurately scale staffing resources with newcomer demand, both on a fly and for days, weeks and months to come, but inspiring KPIs.

Passenger experience

Travelers hatred queues – time spent watchful constantly comes during a tip of a list of complaints. This resolution enables airports to put lines in perspective, for instance with real-time wait times on screens during confidence and immigration processing. This reduces newcomer disappointment by formulating picturesque wait-time expectations.


Ensuring that passengers believe a discerning and easy thoroughfare by a initial stages of their tour increases certain newcomer believe during a airport. The reduction time passengers spend in airfield processes, a some-more they will suffer a some-more stress-free and pleasing transport believe in a benefaction area, directly augmenting non-aviation revenue.

With a endless knowledge, this complement provides about how passengers spend their time in benefaction areas, retailers can request selling initiatives, and have profitable information that helps urge and optimize services, such as apparatus allocation, product chain and accumulation as good as opening benchmarking.

How it works

The sensors detect mobiles devices, such as smartphones and tablets. By identifying a inclination as they pass mixed sensors, specific and accurate statistical information, such as transport times, dwell times and transformation patterns turn available. The sensors are eccentric of light, work 24/7, need no upkeep and do not meddle with existent WiFi networks.

Both real-time and chronological information are presented in a web-based user interface with a array of dashboards with interactive widgets, KPI graphs, Sankey diagrams and more. Data can be extracted by several outlay facilities, including an open API-interface, permitting for easy and fast formation into existent government systems.

Sensors vs. iBeacons

In sequence for iBeacons to work as a upsurge dimensions tool, they need that passengers download a mobile app. As mobile device-detecting sensors automatically detect mobile inclination with Bluetooth or WiFi enabled, but traveler interaction, a invasion rate is significantly aloft (40%) than with iBeacons (1%).

About BLIP Systems / BlipTrack:

BLIP Systems, founded in 2003, is a business comprehension association with domicile nearby Aalborg, Denmark. The prophesy and forlorn imagination is subsequent from 22 gifted employees who essay to yield a top peculiarity use and solutions. The in-house designed BlipTrack sensor dubious research height was launched in 2007. The resolution started out as a reserve dimensions resolution to assistance airports approve with service-level agreements and weigh pivotal opening indicators. In 2010, a Queue Prediction procedure was grown to yield airports and their passengers with accurate wait time information. The BlipTrack Flow procedure was presented in 2012 to yield accurate upsurge information on a use of facilities, services and retail. In a final integrate of years, several modernized capacity-forecasting modules have seen a light of day, to assistance managers good compare staffing resources with a demand.

The resolution is successfully employed in optimization efforts in some-more than 25 general airports, including Schiphol Airport in Amsterdam, JFK Airport in New York, Copenhagen, Oslo, Manchester, Dublin, Brussels, Geneva, San Diego, Keflavik and Edinburgh. BlipTrack is also implemented in highway trade government in Switzerland, Thailand, New Zealand, a UK, Denmark, and Sweden. In new years, is has been rolled out in ports in Denmark and a UK, sight stations in Holland, ski resorts in a USA, entertainment parks in Denmark and UK, and during events around a world.

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