Using mobile apps to bond businesses with customers

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Businesses battling to stay connected with business could find some assistance from a new association started by University during Buffalo engineering graduates.

Mogabi (formerly Ethos Studios) was a semifinalist in a Henry A. Panasci Jr. Technology Entrepreneurship Competition during UB in 2014 for a thought of gripping business intent with mobile games, and a association worked on building a product it could take to market.

Co-founders Rob Barber, an electrical engineering graduate, and Joel Little, a mechanism scholarship graduate, started a association 3 years ago.

When a business signs adult for Mogabi’s service, a business receives a possess customized mobile game, branded to fit a company, in a App Store and Google Play store. The business also receives entrance to a web portal permitting it to correlate with anyone who installs a app.

The height focusses on 3 programs: patron reach, patron faithfulness and patron engagement.

The patron strech module allows business owners to send messages directly to a user’s phone inside of a mobile app. It also gives businesses discernment into how and how many users are responding to those messages, holding actions such as reading them and pity them.

The patron faithfulness module sends business coupons and incentives around a in-app “wallet.” Users can also save a coupons to their reward label for easy entrance a subsequent time they make a purchase.

One of a many singular facilities of a Mogabi mobile height is a rendezvous program. The app includes branded mobile video games that ceaselessly display users to a business logo, products and imagery. Businesses can even offer coupons or rewards for users that strech well-developed levels of diversion play.

Why mobile games?

“Games are usually partial of what we do, though they are unequivocally constrained for marketing,” Barber said. “Websites are good to build traffic, though apps are improved for long-term engagement, and we trust games can be improved still.”

Games display business to a company’s code in innovative ways, he said. For example, a patron shoots during asteroids with logos on them, or flies by a array of products. Most normal selling or promotion techniques don’t strech this turn of interaction, he said.

The games Mogabi builds are formed on stream renouned games and are designed to strech a accumulation of people.

“When mobile gaming entered a forefront, it introduced a new form of gamer,” Little said. “The mobile apps are elementary lovable games we can play with one hand, and they kind of democratized games. Anyone can play them. It doesn’t matter if we are a 95-year-old grandfather or a five-year-old.”

Who can advantage from a platform?

The height is best matched for businesses with a fun atmosphere and a need or enterprise to improved bond with and rivet with their customers.

Mogabi has a few clients now, including Oogie Games, a internal sell sequence that bills itself as “everything video games.”

Designing and building mobile apps can be cost restricted for many companies.  Games in sold have been unequivocally expensive, so usually hulk companies like McDonald’s and Red Bull have been means to use them for marketing, pronounced Ryan Fiust-Klink, Mogabi’s sales executive and an aerospace and automatic engineering graduate.

“If a grill wants to build and say an app and a game, they have a outrageous cost to overcome” he said. That’s where Mogabi comes in. The height allows them to broach peculiarity mobile apps fast and affordably. It also enables them to well hoop app upkeep for clients, he said.

Maintenance includes bettering to any changes Apple or other complement providers might make to their platforms. “As developers, we get notice of a changes, and we go in and repair a apps so a business don’t see any change,” he said.

Little pronounced a association can launch an app quickly. Mogabi clients usually need to yield a duplicate of their logo. Then artistic executive Amanda Lamardi, a Daemen College graduate, incorporates a trademark into a diversion and customizes a design via a app and diversion to fit a new client’s brand.

Eventually, Mogabi wants to emanate a full one-click service.

“We’re building a complement where people can go to a site and get an app in minutes,” Little said. “If you’re a business owners and we wish a unequivocally effective patron rendezvous apparatus that’s out of a box, we can do that.”

Source: State University of New York during Buffalo

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