Happy Friday! Today is WhatsApp monthly active user series refurbish time, folks. The Facebook-owned messaging service, that doesn’t nonetheless have a business model, has now crossed 900 million MAUs, as CEO, co-founder and (now) Facebook house member Jan Koum suggested on Facebook. (Of course.)
The app reached 800 million actives behind in April, some 4 and a half months ago. Prior to that, it went from 700 million to 800 million in 3 months, and 600 million to 700 million in only underneath three months. No surprises there folks, scaling gets gradually harder a incomparable your userbase is — though reaching 900 million active users stays truly a attainment that few services can grasp in this day and age.
What will be engaging for WhatsApp, is that it competence shortly indeed start creation money. To this point, a app had charged users $1 per year, with a initial year free, though that indication seemed to be dropped after Facebook bought a association for $19 billion last year.
Mark Zuckerberg formerly pronounced that “there are many transparent ways that we can monetize” once a product hits one billion users, and that figure is only over a mountain for WhatsApp, presumption that it maintains a considerable growth.
So, how will Facebook monetize WhatsApp?
That’s open to discuss — quite given Koum and his group have adamantly said “No ads! No games! No gimmicks!” inside their app — though a clues are to be found in the Facebook Messenger platform. Inspired by messaging apps in Asia that act as mobile internet portals for hundreds of millions of people, Facebook wants to use a discuss app to assistance brands and consumers bond and generally be a initial indicate of hit with a internet, as is a box with a new ‘M’ personal concierge service.
The judicious pierce would be to extend that indication to cover WhatsApp. Messenger has 700 million active users, so adding WhatsApp would vastly increase the strech of a Messenger height and make it even more appealing to developers, brands and others who Facebook can draw income from once it is prepared to switch a monetization daub on.
I still consider that, with WhatsApp struggling to browbeat a U.S. marketplace and a userbase widespread right opposite a world, it competence not be as easy as many people assume. You can review my thoughts on this theme from Apr if we are so inclined.