Mumbai: Mobile association Vivo on Sunday replaced PepsiCo as a pretension unite of a high-profile Indian Premier League, a change necessitated by a libation giant’s remarkable pullout from a five-year understanding that was to finish in 2017.
“The IPL pretension sponsorship right has been reserved to M/S Vivo mobiles. Vivo is to give a Bank Guarantee in subsequent 10 days,” a BCCI pronounced in a matter announcing decisions taken during a almighty operative cabinet meeting.
PepsiCo became pretension sponsors of a IPL in 2013 after they bid a whopping Rs 396.8 crore for 5 seasons. Before Pepsi, DLF had paid Rs 200 crore to turn pretension sponsors of a contest from 2008 compartment 2012.
PepsiCo’s preference to finish a understanding with IPL was reportedly caused by a spot-fixing liaison that shook a diversion in 2013.
Although a association did not come on record to mention a reasons though it was reported that PepsiCo felt a spot-fixing liaison had brought a IPL in disrepute.
In a 2013 deteriorate of a IPL, Ankeet Chavan, Ajit Chandila and S Sreesanth were arrested over charges of spot-fixing. This was followed by allegations that Chennai Super Kings group element Gurunath Meiyappan, and Raj Kundra, co-owner of Rajasthan Royals, were concerned in betting.
The BCCI criminialized a 3 cricketers for life and a Supreme Court allocated a Justice Mudgal cabinet to examine a scandal.
The Supreme Court allocated a Justice RM Lodha row and a quantum of punishment was decided, with CSK and Rajasthan Royals criminialized from a contest for dual years. Meiyappan and Kundra, on a other hand, were criminialized for life.
Among other decisions taken during Sunday’s meeting, Nike was defended as a attire unite of a Indian cricket team.
“Nike Contract as a central attire sponsors of a Indian Cricket Team has been extended,” a BCCI said.
Meanwhile, PepsiCo India Vice President (Beverages Category) Vipul Prakash said: “BCCI and PepsiCo have had a longstanding considerate relationship. Post a discussions it has been jointly concluded that PepsiCo will be assigning a pretension rights of IPL to Vivo Mobile India.”
“PepsiCo has been compared with cricket in India for a final 25 years and we immensely value a grant to a success of a brands. We will continue to associate with sports and cricket as a height to bond with a consumers.”