If we know what M2M, PPU, EUC, POOS and ISO* mean, chances are we have intent in a frequency successful form of amicable media-based shopping and offered that University of Michigan School of Information researchers are job “community commerce.”
This complicated online take on a garage sale is flourishing in recognition with people entrance together in Facebook groups, typically called Buy/Sell/Trade groups, to covenant with others who live nearby. A new investigate from School of Information researchers looked during how these groups work and since they are successful.
The investigate organisation privately focused on “Mom-to-Mom” groups (also called Mom-2-Mom or M2M), in that mothers buy and sell kindly used baby items, such as clothes, toys and books. They offer a equipment for porch pick-up (PPU) on a designated Facebook page and send private messages (PMs) to divulge a plcae and other impending information. Purchasers uncover adult during a home, leave income behind and collect equipment from a porch.
In their study, a U-M researchers celebrated 4 M2M Facebook groups for 6 months and interviewed 18 mothers who were members of dual of a groups. They found that moms spin to M2M groups since they understand them to be protected and trustworthy.
“Even yet Facebook does not offer any required e-commerce mechanisms to support trust, such as hunt engines, repute systems or guarantees a approach sites like eBay do, moms felt they could trust other moms they were transacting with,” pronounced lead author Carol Moser, a doctoral tyro during a U-M School of Information.
“Something singular about Facebook is that sales are manifest to all organisation members. Moms talked about how carrying witnesses to their sell helps keep members accountable for following manners and being responsive.”
Another reason for trust: groups are seen as disdainful and not only anyone can join. Most groups are “closed” and acknowledgment is adult to an director who can confirm who to let in formed on their profile. Members have to follow organisation rules, such as display adult to collect adult a object when they pronounced they would and not reselling an object during a aloft cost in another M2M group. People who are held violating manners are warned or criminialized by administrators.
When a customer wants to squeeze a product, she comments on a sale post to contend she is “int” or interested. This creates an agreement between a customer and seller, who frequency indeed meet.
Another reason for a success of these groups, researchers said, is that moms find them easy to use and convenient. Items uncover adult on moms’ Facebook news feeds on their mobile phones, so they can conduct a transaction in only a few seconds. Selling is also easy and takes most reduction time than organizing a garage sale or going to a post bureau to boat items.
The indication works for other groups as well, researchers said.
“In Michigan, there is a organisation dedicated to trade trucks, tools and associated equipment all centered on a thought of mudding, where we go out off-roading. To nonlocals, this competence seem problematic though a organisation now has over 160,000 members,” pronounced co-author Sarita Schoenebeck, partner highbrow during a School of Information. “This kind of local, peer-to-peer exchanging of products and services is expected to keep flourishing and competence essentially impact a sell of used products in pity economies.”
The organisation calls this village commerce since of a clever faith on internal communities to work properly. The researchers suggest, however, that this kind of commerce competence work differently, or not work during all, in communities where trust is low. For example, in communities where crime is high and trust is low, people competence not feel protected pity home addresses or walking adult to strangers’ porches to collect adult equipment and dump off money.
The researchers also note concerns about a intensity for disposition and inequality in these groups. Admins have a lot of centralized energy to confirm who looks infallible or not formed on form information. Studies of other peer-to-peer economies like Airbnb have lifted concerns about secular profiling and other stereotyping formed on user’ form information. The researchers contend that a community’s common organisation temperament could be used as justification for incompatible others formed on gender, race, passionate orientation, sacrament or domestic beliefs.
“One of a surprises for me was that moms did not news combining amicable relations with other moms they bought or sole from. They trust any other, though don’t indispensably wish to turn friends,” pronounced co-author Paul Resnick, a Michael D. Cohen Collegiate highbrow during a School of Information.
The investigate will be presented May 10 during a Association for Computing Machinery’s discussion on Human Factors in Computing Systems in Denver. The investigate was upheld by a National Science Foundation Grant HCC – 1318143.
Source: University of Michigan
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