Facebook’s try during a real-time, notification-based news app is shutting down. Today Facebook sent an warning to users revelation them “Thanks for regulating Notify. We’re transitioning collection of Notify into other Facebook products, and a app will no longer be supported.”
Facebook launched Notify in November, permitting users to name from over 70 publishers that they wanted to send them news notifications. People would accept brief summaries they could click by to perspective full news articles. But within days, it seemed like many people had lost about a app, and Facebook never unequivocally talked about it again.
Facebook now tells me that:
“Starting on Wednesday, we will start integrating Notify functionality into other Facebook products, like Messenger, and will be stealing Notify from a App Store. Since rising Notify, we’ve schooled a lot about how to make notifications as timely and applicable as probable and we listened from people regulating a app that Notify helped them stay sensitive about things they cared about via a day.
With some-more than 900 million people regulating Messenger any month, we consider there is a good event for publishers to strech even some-more people meddlesome in real-time updates from their favorite sources.”
Publishers that were on Notify are desperately blustering their followers, pulling them to Like their Facebook Pages to stay connected.
These numbers are unconfirmed, though mobile comprehension startup SensorTower estimates that Notify usually had 63,000 downloads.
Perhaps a coolest partial of Notify was a ability to set adult granular alerts about sub-topics. Instead of subscribing to all NBA basketball news from CBS Sports, we could usually get notifications about a Golden State Warriors or other teams. Instead of being bombarded with Bloomberg financial news, we could usually configure Notify to tell we about certain companies.
This turn of control is hopefully what Facebook will pier over to other products. I’ve created about how bots could dehumanize Messenger by overrunning a discuss app and promulgation we neglected spam that creates we reduction expected to open a app or messages from friends.
Notify’s granular alerts could keep chatbot sound down while giving we usually applicable information.
Notify’s categorized publisher find apparatus could also advantage chatbots. Rather than combing by a large list, we could usually see outlets associated to business, fashion, gaming and other verticals. With Facebook observant some-more than 10,000 developers are already building chatbots for Messenger, a some-more orderly find apparatus could come in handy.
With Facebook Paper no longer removing updates, and Notify in a can, it competence seem like Twitter has some-more open runway to control real-time news. But as in a past, Facebook typically uses standalone apps to examination with ideas where it won’t piss off the 1.65 billion users. It brought to the categorical app filters from Facebook Camera, designs for Instant Articles from Facebook Paper and sketch collection from Slingshot.
Notify might be no more, though Facebook’s certain to take the viscera and transplant them elsewhere to make the other news products feel some-more alive.