Facebook has finally suggested how a Snapchat Stories counterpart is doing, yet it’s not observant a same bomb expansion as Instagram or WhatApp’s versions. Messenger Day now sees 70 million daily users posting and observation photos and video slideshows 6 months after launch.
For comparison, Instagram Stories took only dual months to get to 100 million users, while WhatsApp Status reached 175 million users in merely 10 weeks. Both of those now have 250 million daily users any while aspirant Snapchat has 173 million dailies for a whole app.
Meanwhile, Facebook Messenger as a whole continues a ascent, entrenching itself as a tip cross-OS messaging app in a West. Messenger now has 1.3 billion monthly users, adult from 1.2 billion in Apr and 1 billion in Jul 2016. That’s a same count as Facebook’s other discuss product, WhatsApp.
Messenger’s expansion rate has slowed somewhat over a years. It took only 6 months to go from 800 million to 1 billion, and 9 some-more months to get 1.2 billion, and 5 months to supplement a final 100 million. That could vigilance that Messenger is commencement to strike superfluity in some core markets.
Messenger’s closest competitors that aren’t owned by Facebook embody China’s WeChat with 938 million monthly users as of May, China’s QQ with 861 million monthly users as of Q1 2017 and Snapchat with 173 million daily users as of Q2 2017 (though not all use it for messaging). Apple’s iMessage has also reasserted itself, transforming from a muted SMS deputy to energetic experiences, including animations, an app height and, in a arriving iOS 11, Animoji we can control with your face regulating protracted reality.
Messenger has had a bit of a hilly year in terms of design. It rolled out an assertive redesign that done a whole inbox only a covering on tip of a Messenger Camera, with ungainly turn edges atop a rectilinear screen. It after rolled behind some of that styling, and changed to a tabbed inbox in May.
The app’s Snapchat Stories counterpart Messenger Day launched in Mar to complicated criticism, with some observant a promote amicable media underline doesn’t fit in a discuss application and stole shade space from a summary threads. Growth has been most slower than for a other Snapchat copies. Some Facebook lovers might have shifted use to Instagram’s messaging underline Direct. It’s swelled to 375 million monthly users, and now offers both permanent and fleeting messaging.
Meanwhile, Facebook has struggled to make Messenger bots a entire application it was anticipating for. After a messy launch in 2016, Messenger has protracted bots with organisation discuss capabilities, begun suggesting them by a AI partner M and built a bot find territory into Messenger. Still, they haven’t driven most buzz. And Facebook hasn’t combined any new voice facilities to Messenger notwithstanding that furious devotion for products like Amazon Alexa and Google Home.
On a and side, Messenger’s video discuss has proven popular. The underline strike 245 million monthly users as of Dec when Messenger combined six-way split-screen organisation video discuss suggestive of teen app Houseparty. Now Messenger is doubling down with formation into Facebook’s bone-fide Houseparty counterpart called Bonfire that was only speckled in a furious yesterday. Rather than force Bonfire to grow from scratch, Messenger’s 1.3 billion users can now burst into a organisation video chats but downloading a apart app.
Messenger has finally started to ratchet adult monetization. Brands can compensate to send Sponsored Messages to people who’ve already chatted with them, or buy arrangement ads within a inbox, that rolled out in July.
If Messenger wants to keep growing, it contingency continue to duplicate a best facilities of a competitors while innovating where it has healthy advantages by a ties to Facebook. One event could be a video discuss hardware device Facebook is reportedly building, codenamed Aloha. With a 13-inch to 15-inch, it could assistance people video discuss with grandparents or other family that aren’t as informed with smartphone apps. Facebook could parlay a device into an conflict on home phones that could reason critical expansion opportunities.
Still, while discuss might be a core of a mobile experience, and all of mobile is bettering to a visible communication era, Messenger can’t let a bells and whistles hinder a rapid application during a core.