Facebook’s Eddie O’Neil takes over Platform as Deb Liu grows Marketplace

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There’s a new potentate using Facebook’s developer height tools. Because Facebook’s classifieds underline Marketplace is growing, it will now authority a full courtesy of Deb Liu, who formerly ran Platform. She’s now rigourously a VP of Marketplace. Eddie O’Neil, a six-year Facebook worker who was a executive of product government after entrance from Salesforce engineering, will be a new conduct of Facebook Platform. He’s in assign of Facebook Analytics, Login, Account Recovery, Social Plugins and support for SDKs, APIs and other developer village products.

TechCrunch listened from a source that Facebook’s Platform was undergoing an organizational change, and a association now confirms a care changes.

The classification change emphasizes only how critical Facebook sees Marketplace. The underline lets people buy and sell products from people in their area. As of May, Marketplace saw 18 million equipment posted per month in a U.S., and stretched to 17 countries opposite Europe in Aug after rolling out in Australia, Canada, Chile, Mexico, New Zealand and a U.K.

Marketplace isn’t only seat and wiring any more. Now it supports Jobs listings, Daily Deals interjection to a partnership with eBay, eventuality tickets by Eventbrite and Ticketmaster, and products from a Shop territory of Facebook business pages. Next, Facebook skeleton to let automobile dealership sell vehicles by Marketplace, and concede genuine estate agents to list apartments there.

Facebook has a outrageous event to use a ubiquity, uninterrupted use and genuine temperament complement to outcompete Craigslist, a long-standing personality in online classifieds. The biggest problem with Craigslist is people don’t trust a strangers they wish to covenant with as there are no profiles or amicable graphs.

With Facebook Marketplace, we could demeanour to see if we have friends in common with someone we wish to buy from, or that during slightest they have a filled-out form with photos and friendships so they’re reduction expected to be a scammer or sequence killer.

Building Marketplace into a estimable Craigslist aspirant requires dedicated leadership. Liu has been during Facebook for a overwhelming 8 years after stints during PayPal and eBay. She formerly ran a Facebook Credits diversion banking module and was a executive of height monetization. I’ve always found Liu to be both deeply knowledgable of Facebook product and also comfortable and companionable in a ways required to know what people wish in sequence to grow a new partial of Facebook.

Meanwhile, Eddie O’Neil will hoop Facebook’s Platform division, that includes Facebook’s login collection for third-party apps, as good as outward app analytics. He reports to Ami Vora, Facebook’s VP of Product Management. The Facebook Platform incited 10 years aged this year, and we wrote this low dive into a hilly though successful journey.

Most recently, a Platform group launched Express Login for re-downloaded apps, voice-call corroboration for login, UI customization and analytics for Account Kit that helps people login to third-party apps around phone or email and delegated comment liberation where users can get into third-party apps around Facebook if they remove their password.

However, Facebook’s developer apparatus charity has shrunk given it close down a Parse mobile app height early this year. The thought was always that if Facebook strengthened relations with developers by charity giveaway tools, they’d finish adult shopping a collection to grow, too. Now Facebook is a well-entrenched expansion channel for app developers, and has so many different projects going on that it indispensable for focus.

But as a age of protracted existence approaches, Facebook will need all a cred with developers it can get. The earthy universe is too large for Facebook to fill with AR practice by itself. As it starts to contest with Apple ARKit and Google ARCore, Facebook will have to rest on legions of developers who trust a record platforms.