WhatsApp hits 1.5 billion monthly users. $19B? Not so bad.

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Facebook’s $19 billion merger of WhatsApp sounds smarter and smarter. CEO Mark Zuckerberg announced on a Q4 2017 gain call currently that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July.

The large expansion creates Facebook’s choice to compensate some-more than $19 billion to acquire WhatsApp demeanour prescient. At a time in 2014, WhatsApp had only 450 million monthly active users and 315 million daily active users.

In a slight to Snapchat, Zuckerberg also remarkable that Instagram and WhatsApp are a No. 1 and No. 2 many renouned Story-sharing products, referring to those apps’ clones of Snapchat Stories. Each now any has 300 million daily active users, compared to 178 million on Snapchat as a whole. He also mentions that Facebook’s investigate suggests that opposite apps, sum amicable media posting to Stories will shortly surpass that of feed posting.

People suspicion Facebook was crazy to compensate such a high price. But messaging is a many vicious and time-consuming activity on mobile. And if Facebook didn’t buy WhatsApp, Google substantially would have, and messaging would be a two-horse race. Instead, Facebook is massively widespread everywhere though China, between a 1.3 billion-user Messenger and 1.5 billion-user WhatsApp.

Now Facebook is finally removing critical about monetizing WhatsApp with a new launch of a WhatsApp for Business app. Facebook skeleton to assign business owners for additional commerce, patron use or broadcasting tools. And with such a large audience, merchants will be clamoring for them.